Bulleit Crafted Cocktails - Diageo Social Toolkit

Introducing
BULLEIT CRAFTED COCKTAILS.

From some of the world’s best bartenders comes a bar quality, ultra-premium cocktail experience straight from the bottle. Two perfect mixes: The Bourbon Old Fashioned and The Rye Manhattan. Bartender-approved and great for groups. Just pour and serve. 375 ml available beginning March 1, with a 750 ml coming shortly after.

Style Guide

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REQUIRED HASHTAGS

#IWorkForBulleit

#DiageoInnovation

OPTIONAL HASHTAGS

#FromtheLab

#CocktailCulture

#Whiskey

#BulleitCraftedCocktails

#Bulleit

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News Style

NEW from Diageo Innovation - BULLEIT CRAFTED COCKTAILS - a bar-quality, ultra-premium cocktail experience straight from the bottle. Two perfect mixes: Bourbon Old Fashioned and Rye Manhattan. Bartender-approved. Great for groups. Just pour and serve. 375 ml is coming March 1 with a 750 ml shortly after.

Casual

Diageo Innovation tapped some of the world’s best bartenders to perfectly mix two classic, ultra-premium Bulleit Crafted Cocktails – the Bourbon Old Fashioned and the Rye Manhattan. An authentic bar-quality cocktail experience - straight from the bottle. Just pour and serve. 375 ml coming March 1 with a 750 ml shortly after.

Short & Fun

Rather mingle than mix? Serve Bulleit Crafted Cocktails. Fresh from The LAB. Two legendary classics: The Bourbon Old Fashioned and The Rye Manhattan. Just pour and serve. Straight up or over ice. Garnish to taste. Fun starts March 1.

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